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We’ve been waiting to see what exactly that would mean in practice ever since news broke that Marc Jacobs was doing away with his Marc by Marc Jacobs diffusion line and consolidating products under his main label at a variety of price points, since brands traditionally limit product to a relatively narrow price range. Now that the first new MJ bags are arriving in stores.
As Jacobs said, the single brand will indeed encompass products at a huge range of price points, which should quell any lingering fears from Marc by Marc Jacobs fans that the designer would largely abandon contemporary-priced bags. In fact, WWD reports that the majority of Jacobs’ accessories (which the brand hopes will grow to constitute 70% of its total business, according to CEO Sebastian Suhl) will be priced at or below the $500 mark.
The bags which is available at Neiman Marcus and Nordstrom from the newly consolidated line demonstrate the wide price continuum the brand intends to span; also, on the lower end, simple leather totes and shoulder bags will set you back $400 to $650, while at the higher end, exotic, heavily embroidered runway pieces tip the scales at $5,500. There are a few pieces in the middle that sport plain leather and moderate embellishment, but mostly, Jacobs does a good job demonstrating why the most expensive bags cost that much: they’re clearly made of fine materials and covered in time-consuming details.
Surely, that’s not the only thing required to sell a $5,000 handbag. Consumers shopping at that price point have a whole host of accessories options at their disposal and they’re historically uneasy about spending their money in the same place as people who are buying much less exclusive merchandise under the same brand name. Just ask Louis Vuitton; the brand is still trying to play nice with ultra-high-end shoppers, who started looking elsewhere when LV became too broadly known for its least expensive pieces.
Marc Jacobs was, of course, the designer who oversaw Louis Vuitton’s creative direction when shopper interest started to wane, but he also presided over more than a dozen years of explosive growth with the same strategy. With these new bags, it seems as though he’s taking a second shot at getting the balance right for the long term. We’ve provided a representative sample of the currently available bags below, and you can check out the full lineup (or what’s made it to stores so far, at least) .
Marc Jacobs Charms and Trinkets Small Saddle Bag
Marc Jacobs Gotham City Bucket Bag
Marc Jacobs Gotham City East-West Tote
Marc Jacobs Gotham City Saddle Bag
Marc Jacobs J Marc Embroidered Python Shoulder Bag
Marc Jacobs Splatter Paint Saddle Bag
Today, Marc Jacobs released its newest collection of "Madison" handbags in stores and online.
The collection includes a structured women's tote, the Madison North-South Tote, and a smaller handbag style, the Medium Shoulder bag.
Available in rich dark navy, black and cobalt blues, the bags are designed in high-quality suedes and leathers, and both styles come with removable cross body straps. Prices for the Madison collection bags range from $395 for the shoulder bag to $595 for the tote.
The Madison bags hit stores a couple weeks after designer Marc Jacobs launched his ready-to-wear collection for New York Fashion Week's FW16 shows. The RTW collection showcased stunning gothic-inspired oversized sweaters and voluminous, floor-sweeping gowns. With references rooted in Victoriana and the Beetle Juice film character Lydia, the collection is perfectly suited to Jacobs' luxe, dark-colored handbags.
And in keeping with the season's political theme, Jacobs' designed an exclusive campaign t-shirt for Democratic U.S. presidential candidate Hillary Clinton under her "Made For History" label (Jacobs' shirt design was emblazoned with Hilary Clinton's image across the front). Tory Burch and Public School also contributed designs for the "Made For History" shirts.
Tags: handbag Marc Jacobs New Debuts
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In a collection that shut down New York Fashion Week with a dazzling bang, Marc Jacob reminded us once again that he never disappoints in the dramatics department. New York’s famed Ziegfeld Theatre set the scene for Marc’s trademark genius theatrics. This time he paid homage to American cinema, as well as Americana itself, and took the word “show” to full-blown proportions with a lengthy red carpet, cigarette girls, classic candy, and popcorn. The highly entertaining collection also seems to pay homage to the prolific work of the designer himself. With a retrospective mood, we were offered a helping of the best of Marc Jacobs all at once, including elements of old-school grunge, à la his early Perry Ellis era; sassy ’40s Hollywood-era glamour; shrunken military suits and varsity jackets; glam-rock platforms fit for Ziggy Stardust; sweeping dresses with high-shine luster, fit for other red carpets to come; and, of course, plenty of irreverence, from stars-and-stripes motifs to wacky screen prints.
It also marked the first time he combined the showing of little-sister label Marc by Marc with the main collection, and the result was a high-low mix that encourages us to counter our pricy bag with more accessibly-priced shoes. Speaking of bags, it also heralded what just might be the most excessive yet insanely fun bag collection I have ever seen from Marc Jacobs (and I’ve been a huge MJ whore since college!). The crossbodies and clutches snapped, crackled, and popped with as much pizazz as the twinkling red, white, and blue separates, but if anything, Marc is a man of intelligent dichotomy, and the “bones” of the bags remain as classic as they come. Crisp, clean lines, which could be likened to that of a beautifully constructed home, laid the ideal foundation for pieces to be adorned with sequins, charms, and patches galore.
Marigold-yellow python paired with Mickey Mouse and the Statue of Liberty? It somehow works flawlessly! So do kitschy pin adornments that bring to mind digging through Grandma’s old jewel box, while a traditionally structured rectangular shoulder bag gets outfitted in marching band-style piping and trim, and an elongated clutch receives the American flag treatment in sparkly sequins. Rather than buying stickers that could ultimately ruin the bag, Marc has done the work of accessorizing your accessory for you. His message is clear: More is more is more! And really, is there anything more richly American than excessive amounts of excess?
Shop Marc Jacobs bags here
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>> Here's a little peek at the bright and streamlined bags that populated the Marc Jacobs Resort collection. From flourescent lace iPad cases to blood orange satchels and metallic croc totes, we've got the full offering here — currently available for pre-order on Moda Operandi — just for your viewing pleasure.
Cosmic Cadet
The Venetia iPad Case
Violet Handbag
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Summer wardrobe need a little kick? Marc Jacobs's Pre-Fall accessories — rolling into stores now — may be just the thing. With structured shapes, minimalistic detailing, crisp hues, and loads of texture (the quilted snakeskin and printed calfskins are particularly fetching), these bags are sure to look sweet now — and straight through Fall. Some of our favorites, in the slideshow.
Marc Jacobs Pre-Fall Handbags
Sahara Calf-Hair & Ayers Shoulder Bag.
Marc Jacobs Pre-Fall Handbags
Wellington Classic in Pearl, (available at Saks Fifth Avenue stores)
Marc Jacobs Pre-Fall Handbags
Safari Large Single in Camel and Animalier, (available at Barneys New York)
Marc Jacobs Pre-Fall Handbags
Safari Printed Calf Hair Satchel
Marc Jacobs Pre-Fall Handbags
Lux SLG The VIP n Ocher, (available at Saks Fifth Avenue stores)
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Presenting the Marc Jacobs Fall/Winter 2016 Runway Bag Collection. The brand’s latest collection features dark and gothic designs. Marc Jacobs introduces new bag styles including a flap bag in regular and mini sizes with a top handle that has a chain detail on the closure. The bag comes in different materials such as leather, ostrich and crocodile. Another bag style is a vintage looking clutch bag that comes in a variety of designs like embellished strap and ballerina printed. Mini bags with a thick strap were also seen in the runway.
Gallery
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Tags: bag Marc Jacobs Saddle
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