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CAROLYN MURPHY & MARIA BORGES CHASE THE SUN FOR H&M’S SUMMER 2018 CAMPAIGN

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Raquel Zimmermann stars in H&M’s summer 2018 campaign

H&M heads to the beach for its Summer 2018 campaign. The Swedish fashion brand enlists a group of leading models for the advertisements captured by Cass Bird. Carolyn Murphy, Maria Borges, Alanna Arrington, Pooja Mor, Karly Loyce, Raquel Zimmermann and Chiharu Okunugi appear in the sun-soaked shots. Styled by Lisa Lindqwister, the images spotlight colorful swimsuits, breezy dresses and tropical prints. James Pecis works on hair for the shoot with makeup by Frank B.

Related: Sun-Drenched Days | 8 Summer Looks From H&M

H&M SUMMER 2018 CAMPAIGN

H&M launches summer 2018 campaignCarolyn Murphy stars in H&M’s summer 2018 campaign
Maria Borges is all smiles in H&M’s summer 2018 campaignAlanna Arrington fronts H&M’s Summer 2018 campaignCarolyn Murphy rocks a swimsuit in H&M’s summer 2018 campaignKarly Loyce fronts H&M’s summer 2018 campaignPooja Mor stars in H&M’s summer 2018 campaign